Brand Promotion

This was a school project where my peers and I researched together in a team and analyzed Keurig's market in order to achieve the design objectives given below. The goal was to rebrand Keurig emphasizing on its sustainability factor. The outcomes were new packaging, social media posts, animation and outdoor ad campaigns, where I contributed in creating Instagram carousels and an animation video as shown below. 

​

Design Objectives

 

1. To design sustainable K-cup packaging for Keurig.

 

2. To provide information to coffee consumers on current Keurig waste challenges.

 

3. To encourage coffee pod users to switch to sustainable and affordable packaging solutions through a design campaign.